Playnomics published some key insights from their 2012 Q3 study into players’ behaviour. Some interesting (yet not that surprising) insights came out.
The media mostly caught on the fact 85% of US players doesn’t come back after day 1, but it’s mostly a known figure.
Here are the key insights:
To read all the data download the pdf report: Playnomics Player Engagement Study Q3 2012 (July-September) (1060)